The Decline of The Magazine Industry



Sales of NME magazine fell 14.3% in early 2011.

The magazine in printed form was most popular during the 1960's to about the year 2000. A lot of people bought magazines during this time and magazine companies were very profitable. During around 2006, technology was rising and the internet began to threaten sales of magazines.

This continued in 2007 when iPhones were released as readers could now view their favourite magazines online instead of buying printed copies.
Larger companies started buying smaller companies because the internet boom meant it was hard for the smaller companies to survive.

Research into the iPhone (and eventually the iPad) showed that men were more likely to use internet news than women. This meant that men's magazines swiftly declined and more women continued to buy printed copies.

In order for magazines to survive, publishing companies need to invest in digital initiatives and try and keep the company as efficient as possible. The staff who are recruited need to have media and database skills  and apps need to be developed to deliver digital content and services. The audience of the magazine needs to be analysed and researched to know exactly what they want to keep the maximum amount of buyers possible and to keep the printed magazine available.